With Japan seemingly obsessed with celebrity as much as the rest of the world, it’s not surprising that many companies use famous faces to sell products or push particular brands.
Cosmetics giant Shiseido for example has wisely secured the services of young model Yuri Ebihara (Related) . Her advertising campaign for Anessa proving very popular indeed, especially as it involves Ebihara-san bounding along the beach in a bikini (Related) .
Whilst thankfully more modestly dressed, baseball star Hideki Matsui is a similarly effective figure for Mizuno (Related) . Godzilla’s strength and success overseas further solidifying the sports equipment maker’s standing.
Yet whereas cosmetics and the like are easily matched to a comely or crowd-pleasing celebrity, it’s a little more difficult for some products/services. Like Japanese online property pioneer Mother’s Auction (Related) for example. The company’s gruelling quest eventually seeing it secure the services of singer and writer Akihiro Miwa (Related) .
A man of many talents it has to be said, but a purveyor of property might be pushing things a little bit.
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